In its sector, Coverpla has become a key and essential player! Many young and independent perfume and beauty brands in the premium and niche segments entrust the Nice-headquartered company when it comes about glass bottles and jars in small and medium quantities. The supplier offers a vast catalog of standard models that it can customize and accessorize according to its customers’ preferences.
However, Bruno Diepois, its current President, wants to take a step back from daily management with a view to a managerial transition within three years. The company must also strengthen its CSR strategy to meet the expectations of consumers and brands, and above all strengthen international sales.
In this context, Coverpla has concluded a new round of financing, with GENEO Capital Entrepreneur and MACSF becoming majority shareholders alongside the packaging supplier’s historic partners, Société Générale Capital Partenaires, BNP Paribas Développement and Bpifrance.
This transaction come together with the appointment of Sébastien Saussereau as General Manager. He previously held the position of Administrative & Quality Director.
Plans for growth
Coverpla, which generated revenues of more than 25 million euros in 2023, is thus acquiring new means to accelerate its growth.
The international expansion orchestrated by Bruno Diepois since his arrival in 2010 has allowed Coverpla to cater to brands in more than 70 countries. Today, the company has subsidiaries in the United States and Italy and a differentiated positioning for small and medium-sized production runs for premium and niche products.
Together with Bruno Diepois, who remains one of the main minority shareholders, the management team, who also own its share in the company, has defined a five-year strategic plan with the aim to increase the turnover to 40 million euros by 2030.
“The management team now structured around Sébastien Saussereau is able to take charge of the company’s destiny around a co-constructed growth project,” Bruno Diepois told Premium Beauty News.
“I wish to support this change by preserving the soul that has made Coverpla successful with a series of key values such as audacity, excellence, rigor and humanity,” he continued.
At the 2024 edition of the Luxe Pack Monaco trade show, Coverpla confirmed its partnership with Spanish glassmaker Estal to develop new ranges of products specifically dedicated to the home fragrance category. The company expects this segment to represent 10% of its turnover within 5 years.
Recently, Coverpla has also invested in the renovation of its factory to install new decoration machines. It also continues to develop its product catalogue withthe introduction at Luxe Pack of two new caps made of Surlyn resin.
