Sol de Janeiro, the Brazilian-inspired premium beauty brand of the L’Occitane Group, is set to unleash the dynamic and exuberant spirit of the Carnival of Brazil at both Rio de Janeiro and São Paulo airports for the very first time.
The campaign, orchestrated by the group’s Travel Retail division, is centred on colourful podiums offering Samba music and DJ entertainment.
In addition, Sol de Janeiro will continue its brand roll-out in travel retail with activations at airports across South America that began in January and will run throughout February. The initiative encompasses Argentina, Chile, Colombia and Uruguay, bringing the spirit and energy of the brand to an even wider audience.
Simultaneously, there will be ongoing animations at airports in Hawaii and at JFK Airport in New York.