Since November 13, the Louvre Museum has been offering, thanks to the support of L’Oréal Groupe, a mediation program — entitled “Of All Beauties” —allowing visitors to explore the history of beauty across a selection of 108 works covering over 10,000 years of art and history.
Through a signposted collection the selected works the partnership between Le Louvre and L’Oréal invites to discover: “beauty gestures, rituals and practices; the canons or idealized visions of beauty; and what questions about appearance and beauty reveal about societies and their transformations.”
The visit was created by the Louvre with the collaboration of the L’Oréal Groupe Art, Culture & Heritage Department.
For a more immersive experience, a web application, accessible via a QR code allows you to go further in discovering the different works. Available remotely, the application will offer visitors the opportunity to continue their journey of discovery outside the museum galleries.
“The Louvre is a sanctuary for the discerning eye, providing a unique insight into world history and the diversity of beauty. Partnering with L’Oréal’s expertise in beauty has allowed us to provide visitors with new insights on and a broader perspective of the museum’s collections with new audiences,” said Laurence des Cars, President and Director of the Louvre Museum.
This new program has been specifically designed to reach a new and younger generation. In addition to the in-museum experience, a web series co-produced by the Louvre and L’Oréal, will be broadcast at the beginning of 2025, and will allow people to discover some of the most iconic works from this curated collection through the eyes of a group of young visitors.
“At the heart of our purpose, ‘to create the beauty that moves the world’, lies the desire to make beauty accessible to all, and tell the story of beauty’s diverse and enduring role since the dawn of time. This is what has driven us to explore new partnership opportunities and approaches. The Louvre was the obvious choice for this partnership, given the richness and diversity of its collections and its ability to shed light on even the most contemporary of questions,” added Nicolas Hieronimus, CEO of L’Oréal Groupe.
This is not the first time that the cosmetics giant and the Louvre Museum have collaborated. In 2023, L’Oréal launched Lancôme x Louvre, a limited-edition skincare and makeup collection inspired by nine masterpieces from the sculpture department.
