Cox Automotive has signed an exclusive five-year contract with Lookers to deliver a fully integrated remarketing programme across the AM100 group’s 135 dealerships across the UK.
Key components of the partnership will feature an omnichannel auction approach where Lookers will adopt Cox Automotive’s Manheim auction platform, which combines physical and digital channels, accelerating speed to market and improving performance and conversion rates.
Dealer Auctions’ closed network technology will complement this by maximising retail opportunities within Lookers’ network.
Cox Automotive’s eVA platform will also provide valuation, appraisal, and consumer vehicle buying solutions while the Movex logistics marketplace will streamline transportation and logistics for Lookers.
A Lookers spokesperson highlighted the importance of a dual digital and physical auction strategy to achieve the group’s remarketing goals for 2025:
“Evolving our remarketing strategy to encompass a dual approach to digital and physical opportunities is a key priority for our business in 2025. We believe this will give us the greatest opportunity to maximise returns and Cox Automotive was the best placed partner to help us deliver this strategy. Not only does it provide a holistic remarketing offering, but its global reach also opens up growth opportunities in Europe and the US for our parent company Global Automotive Holdings.”
The partnership also positions Lookers for potential growth opportunities in Europe and the US, aligning with the international ambitions of its parent Global Automotive Holdings.
Martin Forbes, Cox Automotive Europe president said, “We are taking our relationship with Lookers to the next level, beyond the products from Codeweavers and Modix that they utilise today. The new scope of our partnership demonstrates the true potential of Cox Automotive’s connected offering and how it can drive greater efficiency for dealership networks.
“With touchpoints across each key stage of the remarketing lifecycle, we bring clarity and efficiency to a complex process, all while boosting profits and conversion rates. Delivering this expertise to one of the UK’s largest dealership groups is a fantastic opportunity to bring this proposition to life. We look forward to working closely with Lookers to make this a reality.”
The contract will see 18,500 additional units sold through Manheim and Dealer Auction every year from 38 premium and volume manufacturers. Lookers will offer weekly vehicles sales through Manheim Auction centres at Shotts, Washington, Leeds and Colchester, with additional dedicated LCV sales.
