UK-based beauty business Beautypro has acquired fellow British skincare brand Skin Sapiens for an undisclosed sum. The acquisition aims to drive new phase of expansion for Beautypro as Skin Sapiens complements theirs portfolio by specialising in natural, fragrance-free skincare designed specifically for sensitive skin types.
Founded in 2017 by James Jardella, Skin Sapiens is known for its transparent ingredient philosophy, sustainable packaging, and inclusive product range. The brand enjoys a strong and loyal customer base, claiming a 43% repeat purchase rate as well as six figure revenue that was combined with a national retailer listing. “Despite limited recent marketing investment, the brand retains robust growth potential, bolstered by its solid supply chain and plans to expand into suncare and haircare segments,” commented Beautypro in a press release.
Beautypro plans to mkake significant investment into the Skin Sapiens brand, focusing on expanding its distribution, refining digital marketing strategies and entering new global markets.
“This acquisition reflects our clear strategy to grow through targeted acquisitions of innovative, founder-led brands. We believe Skin Sapiens has exceptional growth potential, aligning perfectly with our values of sustainability, efficacy, and consumer-first solutions,” said Beautypro Managing Director Ibs Ansari.
“We’ve also invested into our new headquarters that has become the new home for the business which expands across over 14,000 sq ft of warehousing and offices designed to support our growing team, will be a creative hub for nurturing these brands and driving further innovation. We look forward to collaborating closely with James and his team to elevate the brand to its full potential,” he added.